The selling process for info products starts with giving. Now I know that sounds backwards.Because we’ve all been told that business is about selling products, closing deals, and chasing customers.

But when it comes to info products the ones that sell knowledge, experience, and transformation it all begins with something free.

It’s called a lead magnet

A fancy name for something simple:
you give value first.Maybe it’s a short guide, a quick video, or a checklist that solves one small problem.

It’s not meant to make you rich. It’s meant to build trust. That’s what most people miss.

They want to sell $1,000 programs to strangers without ever proving they can help.

But if you can help someone for free they’ll believe you can help them for a fee. That’s the whole point.

When I first started, I thought I needed ads, big launches, and complicated systems.
What I really needed was to make something small that answered one question clearly.

Something like: “How do I start?” “What do I do next?” “What mistake should I avoid?”

Answer that one question, and you’ve got the first step of your funnel.

Now, here’s where it gets powerful. Once someone downloads your free guide or watches your training,
you now have a way to talk to them again.

Email, That’s your lifeline From there, you teach a little more. You show them what’s possible.

And when they’re ready to go deeper you offer the next step.

Every successful info product business starts this way. With something simple, honest, and useful.The goal isn’t to impress people. It’s to help them take one small step forward. That step creates momentum.And momentum creates money.

In the next email, I’m going to show you how that next step works how to take someone who got value for free and turn them into a paying customer.

If you're a professional that wants to leverage their expertise to increase their income schedule a call with me here' I'd love to help you https://calendly.com/stephenstorey/launch

Talk soon,
Stephen Storey

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